Creating a 70s Sitcom
- Helen Edgeworth

- Jun 1, 2020
- 1 min read
Updated: Jun 3, 2020
In making the channels look more authentic, I made the 'E4' Channel show re-runs of a made-up 70s sitcom I titled 'The Wilsons'. The reason I called it 'The Wilsons' is because it's a common American surname. I decided to research 1970s American sitcoms to see what fonts they used in their titles to make the made-up show seem more authentic.
I came across one called 'Three's A Company' which suited the wholesome Americana vibe I wished to create:

I found a font online which best replicated the above font called 'Tomato'. I then matched the colours by using a light beige and brown outer shadow. This also matched the earthy colour palette most 1970s programs had. This was the finished result:
I used The footage of the looping blue car. I feel this clip by itself is individually frustrating as you never see the car make it over the hill. To create further frustration I searched on freemusicarchive.com for a pop jingle to make the irritating theme tune majority of these 1970s sitcoms had. Then to give the audience the sense of the beginning of a program I crossfaded the footage of the car into a similar era driving PSA called 'The Party's Over'. Before cutting to the next clip abruptly.


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